Source Review for Text Essay Example for Free

Source Review for Text Essay In the article â€Å"Unleashing the intensity of the yearly report at DTCC†, Goldstein (2005) calls attention to the motivation behind why correspondence opportunity and extraordinary promoting ought to be seized. This article is identified with the report of productively imparting of the yearly report; be that as it may, it's anything but a helpful hotspot for its constrained importance and possible inclination. This article is tied in with promoting procedure and correspondence. Goldstein (2005) contends that yearly report can't arrive at perusers whatever where structure, on the web or printed, if the report isn't present day. So as to help this contention, Goldstein presents a few favorable circumstances of yearly reports. Yearly report gives an opportunity to reasonable forward-looking stories and to tells the best way to see an organization. A company’s yearly report is additionally the best chance to leave a profound impression to investors so staffs can give a â€Å"unique voice† to recount to an unmistakable and predictable anecdote about the bearing and progressively different investor crowd can be reverberated with staffs. There is likely inclination with respect to the creator, which is a reduction to the dependability of the source. Base on his own understanding and sentiment, Goldstein (2005) makes his conclusion emotional. Else, the creator is an overseeing executive of Depository Trust and Cleaning Corporations (DTCC); this diminishes the dependability of the data since it tends to be seen as a type of self-advancement. The constraint is that the creator places himself in DTCC’s position, and it makes his assessment limited. In spite of the fact that the creator offers some reasonable exhortation on improving a yearly report, for example, picking a focal subject and building up an optional topic, and so on. The greater part of the models originate from author’s individual experience, so there isn't sufficient proof to demonstrate the author’s assessment. Goldstein, S, 2005, â€Å"Unleashing the intensity of the yearly report at DTCC†, Strategic Communication Management, Vol.9, Issue.3, P30-33.

Study Report The Newborn Babie

Question: Watch an infant under multi month old enough either by means of a video or reality. Answer: The new conceived babies are brought into the world with inborn correspondence and conduct abilities. New conceived babies are prepared for correspondence by their body developments, cries and visual reaction and they utilize this as their language. The conduct condition of another conceived infant emerges from one of the six condition of cognizance. The state comprises of two rest state, three conscious state, and one transitional state. These hush up rest, dynamic rest, calm alarm, dynamic caution, dynamic crying and laziness (Medline Plus, 2011). The new children face appearances and the developments of the body shifts in each state. The new brought into the world with solid sensory system bit by bit and easily travels from one state to other state. The new brought into the world ordinary improvement happens bit by bit. The significant advancements are clarified underneath: 1. Physical development:In this the put on in weight and tallness. In the primary week the child sheds some weight and afterward gain recapture it before the finish of the following week (Seidel, Henry M., Rosenstein, et al, 2001). 2. Subjective turn of events: In this the babys cerebrums create. 3. Enthusiastic and social turn of events: It incorporates the babys cry when awkward, correspondence through eye developments and impersonating with their tongues to duplicate the mother or another person. 4. Language improvement: The listening aptitudes helps in engrossing sounds and dialects and consequently builds up the establishment of discourse. 5. Tangible and engine abilities advancement: The new conceived has all the five detects. The primary sense that creates is feeling of touch. Vision additionally grows however on a moderate scale. Engine aptitude likewise creates beginning with the head and moving to trunk, legs and hands. In another conceived it is seen that the most prevailing state is dynamic rest. The new conceived dozes for 15 to a8 hours every day and that is the explanation it is known as the prevailing state. Inside the belly for nine months the child is sitting in the belly shutting his eyes so in the underlying months the infant used to those examples of rest just however with time steadily and gradually he creates interchange examples of dozing and waking. This stage is the one which is winning in initial scarcely any months routinely. In this stage just the infants engine abilities additionally create (Stettler N, Bhatia J, Parish A, Stallings VA, 2006). First his head development begins than the development of trunk, hands and legs happens. Its a top to down procedure beginning from head to legs. At first turning of head, tossing legs and delivers by and large found in the initial three months. The developments up till the multi week are not heavily influenced by the child. They are automa tic developments with out any goal. The infant doesn't drive away during taking care of periods or he attempts to get a toy every one of these exercises are automatic. Following three months just the infant looks his/her hands and comprehends that the clench hand and fingers are a piece of their body. The engine aptitudes are not very much evolved during the initial three months yet they have begun creating at their own pace. The child has some in brought into the world neonatal reflexes or crude reflexes. These are known as the innate behvioural design that is created during the uterine life. The improvement is finished at the hour of birth and are completely evolved. These reflexes are step by step hindered by the higher focuses present in the cerebrum in the time of 0 to a year. The reflex incorporates sucking, gulping, flickering of eyes, passing pee, hiccupping, and pooping (Bein-Wierzbinski, 2011). These reflexes are common and are not instructed to the infant. These are automatic, inadvertent developments that are significant for the endurance of the child. They are named as moro reflex, hilter kilter tonic neck reflex, balanced tonic neck reflex, getting a handle on reflex, sucking reflex, establishing reflex, planting reflex, flickering reflex, pupillary reflex, heroic reflex and venturing reflex. The five things that can quiet another conceived child are clarified underneath: 1. Wrapping up: wrapping the infant causes the child to feel that he is come back to the belly and it shields the infant from thrashing arms. 2. Side/Stomach: The children quiet down when they lie on their sides or on their stomach. As it takes after similar bellies position of the child 3. Shhhh:If a sound shh is made than it quiets the child as it is a similar sound that he was tuning in the stomach. Making a shh sound from the mouth and two or four inches from the babys ear quiet a child. 4. Swinging:Rhythmic developments quiets an infant as it is the equivalent wiggling development that the child has felt inside the uterus. They should be possible by infant slings, bearer, moving, recliners, rides and the fun seat. 5. Sucking: If a pacifier a finger or the areolas of the bosom is put ino the babys mouth he quiet down as it satisifies the yearning (Kliegman RM, Behrman RE, Jenson HB, Stanton BF, 2011). The intuitive examples of an infant are more with the person with which he invests a great deal of energy, it very well may be the mother or some other individual. The child cooperates by making moderate voices or crying. The collaboration in the initial hardly any months is less as the infant dozes for around 16 hours in a day. The infant communication can be seen by discovering approaches to quiet him, by getting known to his resting, waking and feed designs. In the event that the things the infant needs is done on schedule and in like manner than the collaboration is improved and is increasingly great. Summarizing, another conceived child is brought into the world with inadvertent developments and natural reflexes. He/she with time builds up all the things that start from developments, turning, eating, running and strolling. References Bein-Wierzbinski, W. Steady Primitive Reflexes in Elementary School Children.Presented at the thirteenth European Conference of Neuro-Developmental Delay in Children with Specific Learning DifficultiesChester, UK (2001). Seidel, Henry M., Rosenstein, et al.Primary Care of the Newborn,3rd ed. St. Louis, MO: Mosby, 2001. Stettler N, Bhatia J, Parish A, Stallings VA, 2006 Feeding solid babies, youngsters, and youths. Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds.Nelson Textbook of Pediatrics.19th ed. Philadelphia, Pa: Saunders Elsevier; 2011:chap 42.

Students Dating College Professors

Understudies Dating College Professors While connections among understudies and educators arent unbelievable, they can be a hotspot for a wide range of issues. An educator is in a place of power over an understudy, regardless of whether the person is that understudies instructor or administrator, which makes any dating course of action dubious, best case scenario. At last, if the two are consenting grown-ups (theres no situation where its OK for a secondary teacher to date a present understudy), theres very little anybody can do to keep them from seeking after a sentimental relationship. Be that as it may, expect there to be outcomes. Is It OK for College Students and Professors to Date? First of all: An understudy must be 18 years of age to lawfully have the option to agree to a relationship with a grown-up. Past that, a few schools have explicit standards about what to do if an understudy and a teacher need to seek after a sentimental relationship. In the event that that is the situation at your foundation, realize that the solution to your dating question lies in the workforce as well as understudy handbook. Defying those guidelines could risk the educators work and the understudies status. What to Do If Your School Has No Policy On the off chance that youre at an establishment where there arent official principles about dating, there are undoubtedly a few rules or informal network desires. Is it disapproved of? Is it OK to date a teacher, inasmuch as youre not in one of their classes? Know that regardless of whether youre not defying any guidelines, your relationship, and how its apparent could cause issues. Regardless of whether the educator isnt the understudies instructor when the relationship begins, issues could emerge if the understudy winds up in the teachers class later on. As an individual from the personnel, the teacher holds control over the understudy. Numerous schools dishearten teacher/understudy dating thus. Furthermore, different understudies may see an understudy dating an educator as having an unreasonable favorable position. In the event that youre dating an educator whose classes you take, understudies may think youre getting uncommon treatment or evaluations you havent earned, regardless of on the off chance that you really are. State your educator/accomplice coaches you in a subject youre battling with or encourages you make sense of which classes to take and get you the classes you need. From your viewpoint, youre simply getting a charge out of the advantages of a pleasant relationship. In any case, its out of line to different understudies, who dont have a similar access. An understudy dating a teacher ought to be set up for pressure with peers, as they may begrudge within access to the personnel world. Imagine a scenario where It Doesnt Work Out. Dating an educator can have dubious long haul results. On the off chance that you separate, you may in any case need to see each other normally around grounds or, more terrible, in class. Every one of those inquiries regarding reasonableness the relationship at first raised will stay, just the understudy may now be off guard, with their ex having control over evaluations and notoriety with other employees. The understudy might harm the teachers notoriety too in the event that the individual in question shares subtleties of the relationship. At last, you both need to think about the standards and have a conversation about the potential dangers of a relationship. Be certain that its justified, despite all the trouble on the grounds that the expenses could be serious.

10 Actionable Ideas to Generate Real Estate Leads Online

Since 2008, real estate has gone up by an incredible 11.4% and created a fantastic opportunity for real estate agents to sell more clients. Millennials will quickly become over a quarter of the real estate market, and only 1% of those millennials didn't search online while looking for a house. Just one percent. Related: How to handle inbound real estate leads The internet has forever changed the way real estate agents get leads for their business, and you're definitely behind the curve if you haven't optimized your website for lead generation. How do you generate real estate leads online? In this guide, you'll learn various methods for obtaining quality leads online and the secret to converting your website into a real estate marketing machine. Let's get started. 1. Social media If you're not a frequent user of social media, it's time you got started. Most people have a Facebook account, and many are active users on Instagram as well. Instagram in particular is a fantastic avenue for sharing high-quality images and videos of properties and advertising your latest content (e.g. blogs & newsletters) effectively. By engaging with different channels each day and adding value to others, you'll begin building a devoted following online. Lots of real estate agents don't do social media because they lack time for it. But with tools like Buffer and Hootsuite at your disposal, you only need an hour to set up a whole week's worth of posts. All that's left is checking the comment threads and responding whenever you have a few seconds throughout the week. ? Read more about social media for real estate: How to build a social media campaign for real estate 2. Website Source: Colorlib If optimized properly, your website could be the foundation for attracting real estate leads online. It gives you the ability to provide value to your target market and help them engage with your brand. Many real estate agents make mistakes in this area, and your website is not the place to describe your greatness in detail. Make your copy about how you'll add value and better the lives of your customers. An easy way to check whether your website is focused on your target market is to count how many times your site uses the word "we." Customer-focused websites will use the word "you" more often. 3. Newsletter See more newsletter templates from Lucidpress It's always a good idea to keep your name top-of-mind, and a newsletter is a great way to do so. Newsletters can share real estate news, recent listings, and tips to deal with typical homeowner struggles—like preparing your house for the winter. A newsletter is especially useful if your leads live in urban areas. Cities such as San Francisco, Los Angeles and Chicago are massive and busy, so it's easy to miss out on events if you're not paying attention. It's also an excellent opportunity to inform subscribers about the latest news and events in their area. ? Read more about newsletters: 13 best newsletter design ideas to inspire you 4. Blog Blogging is one of the most popular and effective ways to generate leads online. But like any lead-generating tool, it has to provide great value to your target market. A blog post about the staff holiday party is not going to get the leads you want. The best information to share with your target market is actionable. This could include topics like making a down payment, picking a lender, listing their home, and working with a real estate agent. Free advice will grow your influence and make you a valuable resource—so when someone needs to sell or buy a house, they'll think of you first. ? Read more about blogging for real estate: How to use content marketing in real estate 5. SEO The first page of search results has only ten slots. 33% of the people searching will click on the first result. 18% will go a step further and click on the second result. The further down the page you go, the fewer clicks there are—only 4.4% click on the sixth result. That's why every business wants to be on top. The lower you are, the harder it gets to attract your target market's clicks. The ideal SEO strategy is about finding the best keywords (and phrases) to target, then using them deliberately in your content to attract the customers you want. SEO powerhouse Moz has lots of free resources and tools to help you get started. 6. Video RUHM makes prospective buyers laugh with this too-real tour of a Huntington Beach home. If seeing is believing, then showing off the fantastic features of your properties is a surefire way to win converts—and there's no better way to do that than with video. Videos empower your potential clients to take a guided tour of your properties. They'll be engaged by your content, but more importantly, they'll be motivated to reach out for more information. A video is far more than just a slick way to show off a property. On average, an online video converts 33% of leads. If you want a more captivating way to connect with your target market, video marketing is a great way to increase interest in your properties. ? Read more about video marketing for real estate: How to create stellar videos for real estate listings 7. Influencer marketing Connecting with others in your industry is always wise, and doing it online makes it easier than ever. You can share and amplify each other's work through social media and comment on posts each of you publish. Influencer marketing takes this one step further. It starts by figuring out who your target market is—specifically. Then, you can find influencers who are popular among the folks you want to target. By partnering with these influencers on advertising campaigns, you can reach wider audiences and attract more people to your brand. ? Read more about influencer marketing in real estate: 5 influencer marketing strategies for real estate 8. Mobile optimization Industry professionals often spend tons of time and money making sure their website is professional and easy to use... then forget to check how it looks on a smartphone or tablet. Mobile search has surpassed desktop search, so it's more important than ever that your website works with mobile devices. (Google is going as far as penalizing sites that haven't created mobile-friendly layouts.) Make the switch. Not just to protect your website from Google, but to impress customers who encounter your brand exclusively via mobile device. Aim for the same goals as your regular website: clear copy, attractive design and intuitive function. ? Want to go even further with mobile? Read more about using mobile text messaging for real estate: 5 steps to build out your real estate mobile text messaging strategy 9. Referrals When you start off as a real estate agent (or in any field, really), you won't have a network. So, it's up to you to build one. As you begin to deal with customers, don't forget to ask for referrals. Encourage them to share your name with others—make it easy and worthwhile for them to do so. Whether it's to their friends, family or coworkers, advertising by word-of-mouth is powerful. People are more likely to follow recommendations from people they know than an anonymous review online. 10. Retargeting Although we covered social media all the way at the beginning of this guide, we left out one element that deserves its own section: retargeting via Facebook ads. Facebook ads are not a popular method of advertising in real estate circles, despite how high the ROI can be. Here, retargeting simply means that people who have shown interest in your brand will see your ad again. This "interest" is measured by actions such as reading your blog posts, clicking on one of your ads, or even signing up for your newsletter. Your conversion rate will improve if you target people who want what you're selling. People who are actively interacting with your brand are more likely to buy than those just scrolling through their feeds. Retargeting keeps your brand top-of-mind for the folks who matter most. Key takeaway Leads don't just magically appear in your inbox. You need a strong lead-generating strategy that helps you cultivate interest in your brand and set you apart from the competition. These tips should get you on the right track to generating real estate leads online. Hungry to hear about the best marketing practices for 2019? Hop over to our real estate marketing guide for more ideas & inspiration.

Analysis Of The Poem The Value Of Poetry - 1678 Words

The Value of Poetry Poetry is an abstract art form that gives us insight into the past, present and future, allow us to reflect on our lives and provokes thoughts and emotions. * We are Belinda and Katarina and today we will be discussing the theme of city vs bush in the poems Clancy of the Overflow by Banjo Patterson and The Call of the Bush by Dora Wilcox. *The theme of city versus bush interested us as the general opinion of the preferred lifestyle is constantly changing as time progresses, for example, we prefer today s city lifestyle compared to the bush. These two specific poems provide information on past opinions and experiences dealing with the treatment of city versus bush. * Banjo Patterson, the poet of Clancy of the Overflow, wrote poems focusing on Australian bush life because he loves the bush and it’s where he spent most of his childhood. Clancy of The Overflow was inspired by a real life situation when Banjo wrote a letter whilst working as a lawyer in a New South Wales city, to send to a man named Clancy who lived at The Overflow which is in a more rural area. However, he never received a reply and assumed that he didn’t live there anymore and was somewhere else. This is what inspired the part of the poem with Banjo’s imagination of where Clancy could be and how he’d rather be where Clancy is instead of an office in the city. * Clancy of the Overflow, published in 1889, discusses the poet’s opinion of the bush being far more exciting than the city withShow MoreRelatedA Poetry Explication Of Poetry972 Words   |  4 PagesA Poetry Explication of â€Å"Introduction to Poetry† A poetry explication is a fairly short analysis, which describes the possible meanings and relationships of the words, images, and other literary elements that make up a poem. 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The mere mention of a Poetry Unit brought war flashbacks of tedious analyses of rhyme scheme, meter, similes, metaphors, and more that took robbed me of the ability to enjoy reading poetry. Perhaps the greatest crime against poetry that certainRead MoreHumans Strive For Prominence, And Recognition1261 Words   |  6 PagesHumans strive for prominence, and recognition. In the poem â€Å"Titanic,† the author David R. Slavitt provides a refreshing angle on the topic of death and materialism. By eulogizing the tragedy of the sinking of the Titanic ship, Slavitt persuades the reade r into his theory that if they sold tickets to board the Titanic, who would not go? With a dynamic selection of images, the reader is taken on a journey of what it would be like to die a glorifying death by the sinking of the Titanic. The author proceedsRead MoreEmily Dickinson s `` Because I Could Not Stop For Death `` Essay1355 Words   |  6 Pagesdoesn’t try to enlighten anyone of anything. 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Sylvia Plath’s work shows change throughout her lifetime, relates to feelings and emotions, and focuses on dayRead MoreThe Love Song of J. Alfred Prufrock Essay1524 Words   |  7 PagesPart A: Analyze the social and historical context of a particular poem Poem: T. S. Eliot, ‘The Love Song of J. Alfred Prufrock The context of any given text whether poetry, novels or a movie is always integral to its understanding. Social and historical context of not only the given text, but the writer’s context and reader’s context play an important role in the interpretation and understanding of the major ideas, issues, values and beliefs within the text. T.S (Thomas Stearns) Eliot was one ofRead MoreAnalysis Of Wilfred Owen s Poem Dulce Et Decorum Est1692 Words   |  7 PagesIntroduction Welcome back to the Poetry and Society unit of the literature topic. We are moving on from last week’s poetry type, American slam and we are now studying Protest and Resistance poetry. 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Audience Analysis and Segmentation †Free Samples to Students

Question: Discuss about the Audience Analysis and Segmentation. Answer: Introduction: Samsung Electronics Ltd is one of the leading Korean based company which is primarily involved in manufacturing and distribution of wide range of electronic products. Samsung Electronics Ltd was established in the year 1969 (Lee and Lee, n.d.). Samsung Electronics Company manages and operates its widespread global business through three different verticals. The primary segment is the Consumer Electronics (CE) Segment that is mainly involved in the manufacturing of high end technological devices such as printers, monitors, colour televisions (LCD and LEDs), refrigerators, washing machines, and air conditioners etc. The second most important segment is named as IM (Information Technology and Mobile Communications), which is mainly responsible for manufacturing of network systems, computers, digital cameras and handhold phones (HHPs) etc. Lastly, the third segment of operation is (DS) Device Solutions segment and is into the manufacturing of various display and semiconductor parts suc h as, flashes, DRAMs (Dynamic Random Access Memory), and TFT LCDs etc. Samsung Electronics Limited has its business presence active in domestic as well as in overseas markets (Reuters, 2017). With more than 70 years of active global business management, Samsung Electronics Ltd expanded its business verticals to petrochemicals, plant construction, hotels, medicine, and finance etc (Samsung, 2017). Just like the innovation in their products, Samsung Electronics Ltd has been using innovative marketing strategies in diverse types of promotion. In order to attract potential customers, Samsung Electronics is using advertising as the major promotional strategy. Apart from advertising, Samsung Electronics makes use of other approaches as their promotional strategies and makes customers to buy their products. These promotional tactics include sponsoring events, discounts on product range, public relations, personal selling, direct marketing and engaging in national and global festivals etc (White, 2015). Considering a survey conducted in the year 2013, it can be seen in Figure - 1 that Samsung Electronics Ltd is the leading company to invest highest budget for marketing activities in comparison with competitors. Also, Samsung makes use of push marketing strategy management using spot placements and celebrity endorsements on important events such as entertainment shows and sports (Yeun g, 2016). Target Audience Segment Analysis As a part of Integrated Marketing Communication (IMC) Plan, target audience segment analysis is carried out to understand the potential customers to buy Samsung products in large scale. Demographic segmentation analysis is one of the effective and most efficient ways to target audience. Considering the previous customers and sales of Samsung Electronics Ltd, it is quite clear that the users of Samsung Electronics products are mostly from urban localities and are in age group of 20 to 50 years. Smart phones and televisions (LEDs) are among the highest selling Samsung products around the globe (Teresita and Ramos, 2017). Target audience or customers are both males and females and are from middle class and higher class category. Considering the occupation of target audience, they come in category of school / college students, working professionals etc. Another segment analysis to identify target audience is the buying frequency of customers. Customers in age group of 25 to 35 often change their electronic products and buy the latest ones. Marketing strategy of Samsung Electronics Ltd must focus on this segment of customers to attract them to buy products (Smallbusiness.chron.com, 2017). Communication (advertising) Objectives As an IMC Manager for Samsung Electronics Ltd, it is very important to develop effective communication (advertising) objectives as a part of IMC Plan. In this section, three most important communication objectives have been developed and presented for Samsung Electronics Ltd. Developing brand awareness Though Samsung Electronics Ltd has good social media presence in various sites such as Facebook, Twitter, and Instagram etc, the strategy to develop brand awareness is by creating online forums in the social media sites and asking users about their favourite Samsung products and related questionnaire. It is very important to ensure that the online forums/ survey / questionnaire are engaging and entertaining for customers. Users providing the best answers or feedback in these forums can be provided with discount vouchers on their next purchase in Samsung Electronics. This strategy works the best as customers are more attracted to such discounts and sale offers (Smallbusiness.chron.com, 2017). Not only modern tools, Samsung must also use the traditional communication tool to create brand awareness. Samsung Electronics Ltd must choose newspapers as their medium to develop brand awareness by printing attractive and eye catchy ads in them. Samsung Electronics m ust ensure to display their premium products in all stores, malls, and also participate in events and sponsor them (Romaniuk et al., 2004). Developing product image Developing product image in market and among the existing and potential customers is one of the challenging tasks in marketing communication as there is tough competition in market and competitor products can easily takeover the sales of company. To develop effective product image among target audience, it is important to understand the product positioning in market. having researched on the mindset of customers (existing and potential), it has been noticed that customers tend to develop their opinions towards products they come across in day to day life (MaRS, 2013). Thus, Samsung Electronics Ltd must ensure bridge the gap between positioning and communication by taking effective steps in developing product image. This bridge gap can be reduced or eliminated by explaining the customers few key points about the product, the benefits from product, the effect of product and the motivation towards the product. Apart from these factors, Samsung Electronics will also focus to explain the product packaging, product contents and features, pricing of the product, media recommendations, references and product performance etc. These factors will definitely help the company to develop an effective brand image (MaRS, 2013). Influencing the purchase intentions There is no doubt that Social media plays an important role in increasing companys purchases by influencing the customers purchase decisions and intentions in an effective manner. Samsung Electronics must take advantage of the social media extensively to influence the purchase intentions of their customers. Customers already using the products must be allowed to post and share their experience of using Samsung product in online forums and social media sites (Lim et al., 2016). This generates a great value for Samsung as well as for the potential customers. Also, it has been found that customers are more encouraged by companies to rate and review their product range online. This type of word of mouth generated via social media, help customers to make purchase decisions and influence them to buy the products (C S, 2015). Thus, customer reviews must be provided utmost priority in online forums, social media sites and e commerce sites as well as in C ompanys official website. Creative advertising strategy and justification for advertising objectives Developing creative advertising is one of the most difficult tasks in marketing and advertising domain. Product quality and performance, brand image and overall brand reviews etc are some of the factors that affect the overall effectiveness of the advertising process. As already mentioned in the previous section of report that online product reviews posted by customers, and social media presence of company etc are a major part of advertising and promotional activities. Thus, considering these elements of advertising for Samsung Electronics, the strategy is to show the presence of Samsung Company and its high end products in one of the online media channel. Web series are in big trend now and many online sites such as YouTube, Amazon Prime and Netflix etc broadcast web series. The creative advertising strategy is to use Samsungs electronic products in these web series such as smart phones, televisions, and other appliances. Viewers will have a huge impact of the Samsung products as the unique features of the products will be presented in web series in the form of humour or any social message. Also, Samsung Electronics Ltd can sponsor the web series which will also be highly effective for the companys creative advertising strategy. Having formulated the creative advertising strategy, it is equally important to consider the advertising objectives and understand if there are any ethical issues arising as a part of the Integrated Marketing Communication (IMC) Plan. The first advertising objective is brand awareness, and through creative advertising strategy, Samsung will promote and advertise their products in web series and do not intend to focus or hurt sentiments of any tribe or group. The creative advertising will mostly cover humour and great social message and thus, there will not be any ethical issue in this regard. Similarly, the creative advertising strategy aims to develop good product image in each of their web series episode and do not intend to use the opportunity for negative publicity. Purchase intentions among customers will be influenced through the creative advertising and thus, considering both the advertising objectives and creative advertising strategy, it will be ensured that there are no eth ical issues arising from the advertising plan. Media Plan Considering the previous parts of Integrated Marketing Communication (IMC) Plan developed for Samsung Electronics Ltd, it is quite clear that digital media or internet has been given utmost priority in addition to the traditional forms of advertising. The media plan under IMC will make use of most effective and recently trending media vehicles to ensure high level of advertising for the existing and potential customers for Samsung Electronics Ltd. The media vehicles that will be used in media plan are as follows: New Media: In the recent times, technological advances are also seen in new media and have increased significantly which are available for various advertisers to effectively communicate with their respective customers as well as prospects. The IMC Plan for Samsung Electronics Ltd considers new media as a form of higher level of interactions between the customer and advertiser. The new media for Samsungs IMC Media Plan will include SMS and internet (Drypen, 2008). The main purpose for choosing new media for Samsung Electronics Ltd is because the advertisers can easily target the tightly clustered potential customers or audiences with well defined and structured messages. Also, blogs, Twitter and online news channels will be used under new media for media plan development (Sudhakar, 2011). Internet Advertising: Internet advertising will be carried out in forms of ads in web series, sponsoring web series, displaying ads in online blogs, social media sites such as Facebook, Twitter etc. Advertising the web series in creative manner to attract audiences to the web series and connect them to the Samsung products (Drypen, 2008). Also, online forums will be developed and customers will be encouraged to participate in the forums and share their experience and reviews of Samsung products that they use in day to day life. Evaluation Strategy to measure effectiveness of IMC plan Evaluating internet based Integrated Marketing Communication (IMC) Plan can be a difficult task. The strategy here is to develop pilot projects as a part of IMC and Media Plan for Samsung Electronics Ltd and implement these advertising and media projects for a smaller group of people or audiences. Evaluating the effectiveness of these pilot projects becomes very easy and thus, considering the response, the IMC plan can be implemented for a larger audience group. Also, as the media presence of Samsung Electronics Ltd will be showcased in various media vehicles, a third party company will be hired to evaluate the effectiveness of each of the media vehicles and understand audience involvement, their preferences and perspective towards the creative advertising strategy developed by Samsung Electronics (E. Belch and A. Belch, n.d.). Also, in addition to these methods, an online survey or questionnaire can be developed to understand audience perspectives and reviews on the advertising strategy of Samsung Electronics Ltd and the conversations can be easily tracked (such as website traffic, twitter comments and followers etc) and also certain effective actionable metrics can be collected such as email subscribers, event registrations, and email engagement rate etc (McPhillips, 2014). References C S, H. (2015). Influence of social media ads on consumers purchase intention. International Journal of Current Engineering and Scientific Research (IJCESR), 2(10), p.110. Drypen (2008). Media Vehicles and Their Types. [online] drypen.in. Available at: https://www.drypen.in/media-resource/media-vehicles-and-their-types.html [Accessed 24 Aug. 2017]. Belch, G. and A. Belch, M. (n.d.). Evaluating The Effectiveness of Elements of Integrated Marketing Communications: A Review of Research. San Diego: San Diego State University. Lee, B. and Lee, S. (n.d.). Case Study of Samsungs Mobile Phone Business. KDI School of Public Policy and Management. Lim, Y., Osman, A., Salahuddin, S., Romle, A. and Abdullah, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention. Procedia Economics and Finance, 35, pp.401-410. MaRS. (2013). Positioning to create an image of your product for your target customer | Entrepreneurs Toolkit. [online] Available at: https://www.marsdd.com/mars-library/positioning-creating-an-image-of-your-product-in-your-target-customers-mind/ [Accessed 23 Aug. 2017]. McPhillips, C. (2014). A Simple Plan for Measuring the Marketing Effectiveness of Content. [Blog] Content Marketing Institute. Available at: https://contentmarketinginstitute.com/2014/07/simple-plan-measuring-marketing-effectiveness-of-content/ [Accessed 24 Aug. 2017]. Reuters. (2017). Samsung Electronics Co Ltd. [online] Available at: https://in.reuters.com/finance/stocks/companyProfile?symbol=005930.KS [Accessed 23 Aug. 2017]. Romaniuk, J., Sharp, B., Paech, S. and Driesener, C. (2004). Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation. Australasian Marketing Journal (AMJ), 12(3), pp.70-80. Samsung. (2017). SAMSUNG. [online] Available at: https://www.samsung.com/us/aboutsamsung/ [Accessed 23 Aug. 2017]. Smallbusiness.chron.com. (2017). How to Increase Brand Awareness for a Product. [online] Available at: https://smallbusiness.chron.com/increase-brand-awareness-product-41158.html [Accessed 23 Aug. 2017]. Smallbusiness.chron.com. (2017). Target Customer Segmentation Analysis. [online] Available at: https://smallbusiness.chron.com/target-customer-segmentation-analysis-77625.html [Accessed 23 Aug. 2017]. Sudhakar, G. (2011). Digital media vehicles. [online] Slideshare.net. Available at: https://www.slideshare.net/gpsudhakaar/digital-media-vehicles [Accessed 24 Aug. 2017]. Teresita M. Ramos, B. (2017). Audience Analysis Audience Segmentation. [ebook] Available at: https://www2.wpro.who.int/internet/files/eha/dir/Risk%20Communication%20Presentations/Module%202%20Audience%20Analysis.pdf [Accessed 23 Aug. 2017]. White, W. (2015). Samsung Marketing Strategy: The Master Brand Inevitable Steps. [online] Inevitable Steps. Available at: https://inevitablesteps.com/marketing/samsung-marketing-strategy/ [Accessed 23 Aug. 2017]. Yeung, N. (2016). The marketing strategy for Samsung Galaxy. [online] Version Daily. Available at: https://www.versiondaily.com/marketing-strategy-samsung-galaxy/ [Accessed 23 Aug. 2017].

Business Writing Help - Be Effective With Your Writing!

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